USAA wanted to create a series of animated testimonial videos from real clients to talk about how their income annuity helped them with retirement. Since the focus was on the characters themselves, we wanted the characters to really stand out and have each environment act as a window into the character’s world. By transporting the viewer into the hero’s environment, we’re introduced to the character’s personality, their hobbies and interests to find out how USAA helped them achieve their individual retirement goals. We took extra care to make sure that the characters had relatable charm and was full of optimism so anyone can imagine themselves in their shoes. By using clean lines and shapes, we wanted to elevate USAA’s previous animated illustrations while keeping it branded to USAA’s look and feel by using their muted color palette with pops of color. (Original pitch design frames for USAA.)
Designed at Hue & Cry.
Creative Direction: Sean McClintock
Art Direction: Angie Son
Design: Diego Abad (f 1-2), Timo Prousalis (f 3-4), Angie Son (f 5-9)