We were tasked with creating 5 explainer videos targeted towards doctors to explain the benefits of prescribing Trulicity to patients. Since this product was geared towards a diversity of patients who suffer from high blood sugar, I designed characters that reflect different body types and used a neutral skin color that was more inclusive and relatable.
Each of the 5 videos followed the life of one of the characters to portray the different themes: 1. How to help patients get the control they need. 2. How to identify the right patient. 3. How to introduce your patient. 4. How to achieve efficacy. 5. How to achieve efficacy with fewer compromises.
Since the timeline was pretty quick, we wanted a style that was easy to animate in 2D and allowed slight variations from frame to frame but allowed us to reuse elements to save time.
Designed for We Are Royale.