The Martin Agency worked with Purina to design propaganda posters for Purina to advertise the benefits of using RX-3 immune technology on calves to prevent them from getting sick. Expanding on the posters, Hue & Cry was hired to create an animated piece based on a simple script and a fairly low budget. Taking inspiration from vintage travel and Russian propaganda posters, I designed a series of styleframes that would use mixed perspectives to transition one scene from the other, while remaining faithful to the vintage feel of posters.
Designed at Hue & Cry.
Creative Direction: Magnus Hierta
Art Direction: Angie Son
Design: Angie Son, Diego Abad (frame 1)