Let’s face it, we’ve all had those times when we needed to borrow some milk or wanted to find out when the construction two doors down was ever going to end. Nextdoor is the solution! It’s an app for neighbors to communicate with each other.
Because the app centers around various types of neighbors and their needs, diversity was crucial to the character design. And since Next Door has such a strong brand identity already, I had to make sure that the new characters still felt on brand with their previous illustrations. I loved that Nextdoor stressed the importance of diversity. I think we ended up with some fun characters oozing with personality and diverse in ethnicities!
Designed at Nextdoor.