Life is full of unexpected moments and to protect you and your family’s financial future, Haven life helps make that process simple and affordable. Using Haven Life’s bright bold colors, we designed characters in a flat paper cutout style with streamlined simple shapes and placed them in a 3d environment to portray humanity with a rewarding tactile feeling. We wanted the imagery to be relatable and be full of optimism so that anyone looking at this imagery could see themselves in the character’s shoes.
To help clients envision the style across multiple platforms, we also applied our designs to their social, website, and giant banners.
Designed at Hue & Cry.
Creative Direction: Sean McClintock
Art Direction: Angie Son
Design: Angie Son, Timo Prousalis (frame 3)