Inspired by the work of Malika Favre, we created styleframes with graphic shapes and silhouettes to tell a narrative with clever transitions about saving with Citibank. The biggest challenge of this project was figuring out how to work with positive and negative space using such a limited color palette while implying form with flat shapes and shadows.
I’ve only included the design frames that I helped design. I’m super impressed with how the animators were able to achieve such beautiful transitions! Check out the video and watch the magic unfold.
Designed at Psyop
Creative Direction: Joe Ball
Design: Angie Son